For over a century, the phrase “the customer is always right” has been treated as gospel in customer service. Coined in the early 1900s, it helped businesses shift from product-centric thinking to customer-centricity. At the time, it was revolutionary. Today, it is outdated—and in some cases, harmful. In a time characterised by online outrage, staff burnout, unrealistic expectations, and performative complaints, this mantra no longer serves customers, employees, or brands. T